I’ve skipped comments analysis at half year blogging mark because I wanted to reach nice round number. Took one more month but I am there at last and it is time for some statistics and thoughts.
- 463 comments by yours truly, no one will get away without an answer;
- 2 trackbacks – very low with 250+ blog reactions at Technorati, either tech is failing or concept is dead;
- which leaves 534 comments by 154 visitors;
- approximately 1.2% of total unique visitors made a comment;
- 126 visitors filled an URL field;
- 2.44 comments per post;
- 10% of commentators made 60% of comments;
- 60% of commentators made single comment.
Overall most visitors won’t touch comment form with a pole. Out of few who do – less then half will go beyond single comment.
Took me a while but I started to recognize few distinct types of commentators.
Occasional commentators are those who drop on post by link or Google and they are in the right mood to respond. Then they most probably bounce. Number of these directly depends on traffic and this is type that makes high-traffic sites look so lively.
Lurkers can read blog for months until rare mood swing or topic exactly hitting their interests makes them leave a comment. Converting lurkers to commentators is good sign for a blog. I think it is important that readers understand that they not only benefit from reading posts but from asking questions and making suggestions as well.
Raiders comment on numerous posts in single sweep. They can be both one-time visitors or long-time readers that find it easier to read in bulk. They value blog overall but it may be not exact fit for their taste.
- Nihar of Nihars World.
Listeners come to see what I had written about their site or product. Best listeners pay attention and keep in touch for future feedback and opportunities, worst plug their “we are awesome” line and disappear for good.
- Calvin Yu of Skribit
- Melanie Baker of PostRank
- John of John’s Adventures
- Paul Schottland of Microsoft
Community commentators read blog consistently. They pay more attention to topics that are interesting to them but will consider rest of information because they have high level of trust in blog overall.
- Lyndi of nice2all
- Ben of frogstr
- Diego of Talk Binary
- Donace of Nexus
- Lax of TechZoomIn
- MK of Sembang Komputer
- Squeaky of Madmouse Blog
- Angelo R.
Probably missing plenty of nice people I hadn’t seen for a while, be sure to show your face in comments if you are still around. :)
I still have trouble predicting which posts will get discussion going. Some good topics get links but no discussion here. Some simple filler posts get numerous comments. It is easy to give opportunity to talk but no way to make visitors grab that opportunity each time.
I also understand that daily posting schedule is hardly good for long discussions. More focus on recent and less on posts pushed down.
Overall comments are very important part of blogging experience. They turn publishing into dialog. The type of dialog that becomes part of the posts.