My story of using Woopra spanned across few months. It has some waiting for approval into beta, plenty of Java -related troubleshooting to get it running , bit of excitement, guest post that didn’t happen and finally struggle to break free from it. This story ends today and here is what it boiled down to.
Gathering statistics about blog traffic is important for a number of reasons. You can track effectiveness of promotions, design changes, SEO efforts and whatever else. Woopra attracted plenty of attention in blogosphere for its claims to redefine analytics and number of features designed especially for blogs.
How it works
Aside from tracking usual set of stats (visits, page views, etc) Woopra focuses on individual visitors. You can see all visitors currently on site and lookup history for each one . If using WordPress plugin there is option to tag blog commentators with their name and gravatar in Woopra interface.
There is also weird feature of initiating chat with a visitor. Don’t use it – really freaks people out.
- Good to study how visitors move through blog.
- Good at highlighting popular pages and splitting traffic into types (from search engines to social bookmarks).
- Desktop software makes working with data fast and responsive.
- Promises to deliver API for its data so there is possibility of using it in WordPress plugins. Time will tell if they get it right and popular.
It’s really beta . There is 10000 daily visitors limit that renders it useless for highly popular sites (I wish this limit mattered for my blog). There is plenty of server downtimes and sometimes parts of desktop client simply go blank.
Desktop client itself is bit heavy and consumes 70-80Mb of memory. I’d like to have simpler for-quick-glance option. Still with promises of API access it’s matter of time before third party clients appear. Or not.
By the way WordPress plugin already uses API to access and show data in dashboard.
- Is Woopra interesting product and (as I like to call such) cool technology? Certainly .
- Does it outperform established analytics solution and threats to take their share of pie? Doesn’t look like it .
- How much does staring at live stats every evening helps to improve ones blogging? Zero . :)
For me personally novelty expired and what was left is hypnotizing app for wasting my time looking at stats over and over again. My December resolution was to spend some time away from number crunching and by the end of the month I came to conclusion that I have no real need to use Woopra (on top of other analytics I have).