I have no idea just how many giveaway offers high-profile software blogs get. I know even I get them from time to time. Had to really think it over for first few offers, then formed an opinion and been politely declining them since.
I am no email person and can be abrupt there, so decided to write it out both for developers (so I can just refer to this post) and for readers why there are no giveaways at this blog.
Simply put there is a lot of promotional value in “free stuff” concept. Even more when you seemingly get something that costs money for free.
I get bite of hype, developers get bite of hype, readers get paid stuff for free. Dream match up?
Why no giveaways
- Finite. There is specific number of licenses to give out and it’s almost always in range of few. This means several readers get something, rest don’t. I don’t do posts for several readers, I do posts for all of them.
- Not time-proof. Post on freeware from two years ago? Likely app is alive and kicking or at least you can fetch it from some archive. Giveaway of shareware from two years ago? Likely there are as many paid upgrades to reach current version.
- Obsolete. Some developers like to giveaway old versions to commemorate new releases. Yay, old unsupported stuff, while being bombarded with promises of new toys.
Alternatives for developers
- free version, if app being reviewed has paid version I always cover additional perks in post;
- invites, really extension of free version but proven and powerful marketing mechanism, I am not against spreading these because sending out invites makes more invites available (pyramid);
- advertisement, if you are confident in your product back it up with money and profit from it, ads may not be our favorite thing but they are known and transparent business deal.
Note: not currently accepting private advertisement.
In the end won’t some free stuff be nice, even if for few readers alone?
Alas, I am not offering fish here. I tell how I fish.