Business cards giveaway results

Yesterday was deadline for my business cards giveaway, sponsored by UPrinting. Response was quite weak so I have a lot of things to think about and very few submissions to showcase.

Showcase

Michael Silverman, A Student of Sustainability

michaelsilverman

Michael is senior in high school and has quite a spin on personal site, covering his research work and sustainable projects. As he wrote in email “I really could have used a business card to hand to the mayor the other day” so now he will have some.

Nick Staroba, Graphic Designer

nickstaroba

You may not have seen much of Nick on this blog (lurker) but he is rather active and nice contact on Twitter so follow him there @nickstaroba. He runs stylish blog focused on spreading vector freebies around.

So these two get 1000 free business cards each, I will email details to Gino of UPrinting right after this post goes live so he can contact winners.

Brooding on results

I hadn’t expected many submission but only two was discouraging. This was not a first giveaway I was offered to run either. I picked it for nice real-world value and no strings attached.

  • limited free shipping turned out to be heavy restriction, USA and Canada make ~40% of my visitors but somehow a lot of most active readers are from anywhere but there;
  • people are lazy, I know for a fact some were going to submit and never got to it, even with my personal reminders.

Lessons learned

  • ease of digital distribution might be more important than real-world value;
  • moderate prizes fail to spark interest.

So armed with this knowledge I am back (never left actually) to usual blogging and waiting for future opportunities. Stay tuned. :)

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6 Comments

  • Awesome man. Thanks a lot! I’ll try not to lurk so much. :D

    Sorry the submission rate was so low. We’ll have to investigate how to make it go better because I’d like to run a give away on my site once I get a bit more established.

  • Hey, my apologies for never entering this. While I had every intention of doing so, things just started piling up. I’m sure you noticed my rather large absence from ANY comments on your website for a while.

    Things have just started to cool down now, so hopefully things can finally go back to normal!

    Congrats to the winners!

  • @Nick

    As most online challenges that one probably fixed with enourmous amount of traffic. :)

    @Angelo

    Yeah, you kind disappeared lately. I sure know that things like to come in bulk. :)

  • Give-aways are sometimes frustrating. Here where I live I have noticed something else. Two of the bigger printing companies that used to print business cards, no longer offer this service. Could it be that the demand for business cards is not so strong anymore? I cannot see why this could be so, but anyway…

  • Awesome, thanks for running this giveaway. This is going to help me out enormously.

    I am sorry the turnout was so low. Keep up the great content though, and I am sure your subscriber count will improve.

    Congrats to you Nick as well.

  • @Lyndi

    I honestly have no idea. :) I tend to have too many jobs and change them relatively often to bother with business cards each time.

    @Michael

    Good luck with your projects and put those cards to good use. :)

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