Performancing is running small giveaway to celebrate Premium Themes Club launch and they are looking for answers to question what makes a good WordPress theme.
I give this some thought now and then because one can hardly have a good theme without knowing what it is, right?
When bloggers and theme developers talk about WordPress themes there are a lot of buzz words flying around. Good clean code, options pages, customization potential, moving on to frameworks, SEO-optimized layouts, etc.
It is all good and important things when you will spend week (months) tinkering and getting those the way you want them to work and look.
It is also similar to sawing a tree instead of enjoying the forest.
Publishers (me included) often manage to forget that most important in theme is what visitor sees and feels. Visitor is going to see result without all that nifty coding and hours of work inside of it.
I had only worked with single theme on inside but I had seen hundreds and as visitor these are things I value most:
- easy to read because in the end it is all about content and theme must never obstruct that;
- easy to navigate because confusion is last reaction either publisher or reader want;
- visual impact that can be achieved in hundreds ways but is so often overlooked and forgotten, something that will make visitor remember and think oh, that blog!
There is no such thing as ideal WordPress theme. However combining good development practices with clear purpose without forgetting what visitor wants can produce terrific results.
Disclosure. This post was written for What Makes a Good WordPress Theme giveaway.